Cristian Sosa, Digital Marketing Expert.

With a passion for driving results and a knack for staying ahead of industry trends, I’m dedicated to helping businesses like yours thrive in the digital landscape. 

Whether you’re looking to elevate your online presence, boost conversions, or amplify your brand’s reach, I’ve got you covered. Let’s work together to turn your digital marketing goals into reality and take your business to new heights.

BRANDS I'VE WORKED WITH:
screaming frog

How I Can Help You with SEO

Boosting your website’s visibility and driving organic traffic is essential for online success. With my specialized SEO services, I can help you achieve higher search engine rankings, attract more visitors, and convert them into loyal customers. Here’s how:

Keyword Research & Content Strategy:

I'll identify the most effective keywords for your business and craft a content strategy that resonates with your target audience and improve your search rankings.

On-Page SEO Optimization:

By optimizing your web pages, including title tags, meta descriptions, headers, and content, I will ensure your site is search-engine-friendly and user engaging.

Technical SEO:

I'll perform a thorough technical SEO audit to fix any issues and enhance your site's performance, speed, and mobile friendliness, ensuring a smooth user experience.

Link Building:

I'll develop a strategic link-building plan to acquire high-quality backlinks, boosting your site's authority and visibility in search results.

SEO Analytics & Reporting:

Through comprehensive analytics and regular reporting, I'll track your SEO performance and provide actionable insights to continually improve your strategy.

SEO Strategy & Keyword Analysis

To hone my SEO skills, I built a personal fitness website with the goal of improving its Google SERP rankings (you can view the website here). I conducted comprehensive keyword research to identify high-potential keywords that would drive organic traffic and conversions.

Keyword Research and Analysis: One of the primary keywords I targeted was “calisthenics for muscle mass.” After thorough analysis, I selected this keyword based on its high search volume and manageable competition, making it an ideal candidate for optimization.

Key Actions:

Competitive Analysis

To understand the competitive landscape for the selected keywords, I conducted a quick Google search and utilized Moz’s Open Site Explorer. This tool helped me identify key competitors ranking for the keyword phrase “calisthenics for muscle mass.”

Findings: The analysis revealed a consistent competitor appearing on the first page of Google’s SERP for this keyword. 

Insights: Although this competitor ranks on the first page, their domain authority is relatively low. This presents a strategic opportunity for me to secure a higher ranking on the first page of Google’s SERP by building a stronger domain authority. Notably, some websites with higher domain authority are ranking lower, indicating that with effective SEO strategies, it’s possible to outperform these competitors.

Strategy:
Competitive Analysis

Increasing Authority with On-Site SEO

To boost my website’s authority and search engine ranking, I meticulously set up headers and title tags with strategically chosen keywords. This foundational step ensured that each page was primed for optimal SEO performance.

Content Optimization with Yoast SEO: To further refine my site’s SEO, I revisited each page to optimize the text content. Leveraging the Yoast SEO plugin, I adhered to their comprehensive guidelines to maximize SEO efficiency and ensure content authenticity.

Key Actions:
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